The Spitzer Files - Case Study

Gawker.com: How the New York Times and the Press Serviced Client No. 9 - Eliot Spitzer and his hooker habit launching a PR storm of epic proportions.

The evolution of free press travel and how to do it right

Desk reporting should be disclosed and Boots on the ground that allow to experience and provide on-the-ground observations about an hotel, city, restaurant, bar, museum and flight still make a big difference. So don't just use other people's insights on what it's like to visit a particular destination.

The Spooky Truth About Travel Writing

According to an article published at Takeoffeh.com "most of the destination travel stories you read are based on hosted’ press trips. Very few publishers actually pay all the costs for a travel writer’s travels."

Terms that have outlived their PR usefulness

As old media yield to new media, many once-relevant terms such as Press tours,press briefings, Hits & clips, Press kits, brochures & collateral, Press Kits, Pitch, Publicity, and lead time are now ready for the scrapheap.

The re:invention of Magazines by using e-reader application

A WSJ article talks how Condé Nast is already building a digital version of Wired Magazine (and other magazines such as Vanity Fair, New Yorker, and Vogue) for electronic reading devices that will be available by the middle of 2010. I think this is just the start of something bigger and more will follow.

The Future of the Media

According to a recent article by Caroline Hagood, with the rise of social media, citizen journalism and user-generated content, everyone today can be a part of the conversation and print will take on a role akin to radio in the time of the televisual—functioning as a supplemental tool in the the annals of knowledge.

Coca-Cola's 206 Country Blogger Tour

Three bloggers, who will be chosen by online voting to begin Wednesday, will embark on a 206 country world tour to uncover "what makes people happy." The program is part of Coca Cola's "Open Happiness" campaign. Forbes Magazine states that the effort, dubbed "Expedition 206," marks another venture by a big-name brand to delve deep into social media. Such efforts, which include blogging, posting updates on Twitter and adding videos to YouTube, can generate talk by consumers and sales, companies hope. According to Adam Brown, director of Coca-Cola's Office of Digital Communications and Social Media. "It's not about having the Coca-Cola brand first and foremost, center of the screen ... It's about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy."