The evolution of free press travel and how to do it right

Desk reporting should be disclosed and Boots on the ground that allow to experience and provide on-the-ground observations about an hotel, city, restaurant, bar, museum and flight still make a big difference. So don't just use other people's insights on what it's like to visit a particular destination.

Terms that have outlived their PR usefulness

As old media yield to new media, many once-relevant terms such as Press tours,press briefings, Hits & clips, Press kits, brochures & collateral, Press Kits, Pitch, Publicity, and lead time are now ready for the scrapheap.